It’s no longer enough for a company to have an “About us” page; no, it must have a “story”. FFS… Here’s my column for the CIPR’s Influence magazine.
While writing for the UK’s Chartered Institute of Public Relations and the Chartered Management Institute, I’ve been able to observe and study the changing habits of the upper-echelon leader. Here, from achingly white teeth to an insistence on “10X” performance, is what it takes to get to the top table in comms. This article, which I loved writing, is from the Q2 edition of Influence magazine.
Here’s my feature for issue two of Influence, the new magazine of the Chartered Institute of Public Relations.