What’s with all the lame “stories”?

It’s no longer enough for a company to have an “About us” page; no, it must have a “story”. FFS… Here’s my column for the CIPR’s Influence magazine.

How to cut it among the world’s elite comms leaders: 18 habits

While writing for the UK’s Chartered Institute of Public Relations and the Chartered Management Institute, I’ve been able to observe and study the changing habits of the upper-echelon leader. Here, from achingly white teeth to an insistence on “10X” performance, is what it takes to get to the top table in comms. This article, which I loved writing, is from the Q2 edition of Influence magazine.