In my experience, after interviewing hundreds of business owners, the answer would be something along the lines of: retaining the company’s positive, creative energy amid a blizzard of horrific irritations, conflicting options and rank dumb questions.

On the evening of Monday February 23, at the British Library, we’ll be putting this question – and many others – to:

• The founder of Ella’s Kitchen Paul Lindley
• Founder of The Cambridge Satchel Company Julie Deane
• Managing Director of Naked Wines Eamon FitzGerald.

Here are the full details of the next Business & IP Centre Inspiring Entrepreneurs event, as well as videos from previous events; you can follow all the action and tweet your questions on Twitter via #BLGROW